BeCheeky.com
- Portfolio Company: BeCheeky.com
- Date of Initial Investment: 31 October 2007
- Round of Financing: First Round
- Sector: Multi-brand online lingerie retailer
- SWVF Role: Investor
Poole-based BeCheeky.com, the online retailer which specialises in selling hard-to-find and carefully-selected mainstream lingerie, has secured £200,000 venture capital funding from the YFM Group managed South West Venture Fund. This figure, which was supplemented by Angel investors, is part of a financing round totalling over £630,000.
BeCheeky.com was founded in 2005 by husband and wife team James and Sarah Akin-Smith to take advantage of the growing demand for high quality sensual women’s lingerie. It currently offers over 1,200 individual lines from brands such as Bracli, Lola Luna, Morgan, Princess Tam Tam and Sensualle, and attracts 130,000 individual visitors per month. In addition, it sources innovative lingerie and swimwear from suppliers around the world. The company has a turnover of nearly £1 million and the funding from the South West Venture Fund will assist in boosting marketing efforts and widening the product ranges.
Website: www.becheeky.com
